BRANDS
Data-Driven Marketing
Leverage Location Intelligence for Data Driven Marketing

REAL-TIME OPTIMIZATION

GalaxyMobile’s key strength comes from global location data that’s powered by our hybrid geo-location platform. This helps us target users’ locations without the need of GPS or operators. To build audiences, we analyse the location data gathered over time, user behavior and placement.

We then use this knowledge along with other data points to create intelligent ad targeting capabilities across mobile devices. GalaxyMobile reaches more than 600 million users across Australia, South East Asia, Canada, US and India. And to do so, we manage around 5 billion in-app ad-requests a month and process more than 468 terabytes of data.

1

LOCATION

TECHNOLOGY

Real-time optimization and data-driven marketing: Consumers’ profiles are based on key behavior, location, and content trends. These create specific and targetable mobile audiences for advertisers. Real-time targeting with GalaxyMobile: Technology advertisers achieve precisely-targeted campaigns and developers monetize their inventory.

2

AUDIENCE

FILTERS & REPORTING

Real-Time Reporting of Your Earnings:, Display the number of ad impressions and clicks, click-through rate and earnings. See the data by day, mobile apps, and more. Full control on filtering ads: URL, Text, Category, Language, and Country. Content filter, brand safety and competitive ad filtering. Block unwanted ads for safer content.

3

REACH

FOR BRANDS

Place your ads on mobile sites, video content and apps. Link with the audience you need when you want. By using GalaxyMobile you will achieve precisely targeted campaigns. Target your audience by gender, age, behavioral characteristics, mobile content, device, Wi-Fi, carrier, and geo-localization.

Stand Out

Cost savings from precise targeting

GEO-LOCATION

Select your specific location. GalaxyMobile serves the ad to people within the geofence. Users who click on the ad are considered the target audience. Users can go to the nearest brand location via a map/route button with coupon.

DATA-POINTS

Ad serving is based on global location data points that’s powered by our geo-location platform. This helps us target user’s location without the need of GPS or operators which means more savings for you.

ENGAGEMENT

Once location and audience targeting is established, we determine the users intent and re-engage with relevant ads. Measure engaged audience by segment such as impressions, clicks and click-through-rate.

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